Electronics Industry Touts 300 Million Pounds Recycled in 2010

Date: November 16, 2011

Source: The Consumer Electronics Association

The Consumer Electronics Association (CEA) praised industry efforts to increase recycling on America Recycles Day even as they called for more consumer education initiatives. CEA research shows that "58 percent of consumers know where to take their end-of-life electronics, we would very much like to see that level of awareness increase," said Walter Alcorn, CEA vice president-environmental affairs. CE makers and retailers operate more than 5,000 recycling locations in the U.S. and have "vowed to recycle one billion pounds annually by 2016," under the voluntary industry-led e-Cycle Leadership initiative unveiled in April, CEA said. That's a "sharp increase from the 300 million pounds recycled in 2010, it said.


PRESS RELEASE
November 15, 2011

CEA Urges Consumers to eCycle End-of-Life Electronics on America Recycles Day

  • Find a Local Electronics Recycling Facility at GreenerGadgets.org

ARLINGTON, Va.--(BUSINESS WIRE)--Today is America Recycles Day, and the Consumer Electronics Association (CEA)® urges consumers to dispose properly of end-of-life electronics through its recycling locator at www.GreenerGadgets.org.

"We strongly support raising Americans' knowledge of how and where to recycle electronics," said Walter Alcorn, vice president of environmental affairs and industry sustainability, CEA. "While our research has found that 58 percent of consumers know where to take their end-of-life of electronics, we would very much like to see that level of awareness increase."

America Recycles Day, a national initiative of nonprofit Keep America Beautiful Inc., is a large scale effort to recycle all sorts of products, and it features thousands of recycling drives nationwide. For more information please go to americarecyclesday.org.

Consumer electronics manufacturers and retailers sponsor or operate more than 5,000 recycling locations nationwide and have vowed to recycled one billion pounds annually by 2016, a sharp increase from 300 million pounds recycled in 2010.

The electronics recycling locator tool on GreenerGadgets.org enables consumers to enter their zip codes to see nearby drop-off locations. This list only includes manufacturer and retailer programs that use the strictest standards and third-party certified recycling locations, to provide consumers assurance that their products will be recycled safely and responsibly.

The eCycling Leadership Initiative, an industry-led effort coordinated by CEA, set the goals of improving eCycling infrastructure, recycling one billion pounds annually and shoring up consumer awareness of eCycling opportunities.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media; https://www.facebook.com/#!/CEAfeed, twitter.com/ceafeed, blog.ce.org.

For more information, contact:
Consumer Electronics Association
Tim Doyle, 703-907-4322
tdoyle@CE.org.
www.CE.org.
or
Laurie Ann Phillips, 703-907-7654
laphillips@CE.org.

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