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ABSTRACT:
The television
news business has a famous phrase: If it bleeds, it leadsmeaning,
of course, that violence gets ratings. A corollary might be that
if you want to terrify your audience about health issues, trot out
the kids. Any issue takes on red-alert status when kids are involved.
Combine children with a hot-button word like arsenic,
and youve got a story that can take the lead on any newscast.
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